Feeding America and Chicken of the Sea Ask Consumers to Get Creative with Video Contest to Help Stop Hunger

CHICAGO --- September 30, 2008 --- As Hunger Action Month comes to a close, Feeding America, formerly America’s Second Harvest, reminds the public there are still ways to help stop hunger, including an online video contest that asks people to get creative.

Dubbed Mermaid Jingle Jam, the contest is a result of a partnership between Chicken of the Sea and Feeding America. By creating a 30- to 90-second jingle and video that incorporates Chicken of the Sea’s original jingle lyrics and a new verse using key themes, contestants have the opportunity to not only win individual prizes, but also to put seafood into the hands of hungry Americans. The Feeding America food bank in the winner’s hometown will receive $100,000 worth of Chicken of the Sea seafood.

“We’ve seen some really creative entries,” said Feeding America Spokesperson Ross Fraser, “and we are excited about the contest because it provides a fun and unique way for people to get involved, while helping raise awareness about the issue of hunger in America.”

Participants have until Nov. 7 to upload a video at MermaidJingleJam.com; sample videos and a compilation of current entries can be viewed at YouTube.com/TheMermaid2008.

The first 100 valid entries will receive iPod shuffles® and the next 50 valid entries will receive $10 iTunes® Gift Cards. In addition to the $100,000 worth of seafood for their local food bank, the grand-prize winner will receive a celebrity-style trip to Universal Studios Hollywood(SM), complete with a behind-the-scenes tour, airfare, hotel and dinner at a Hollywood hotspot.

All participants must be registered Mermaid Club members and meet all eligibility requirements to enter.

A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.

Feeding America is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, Feeding America annually provides assistance to more than 25 million people in need, including more than 9 million children and nearly 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, Feeding America secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs and Kids Cafes. To learn more, please visit www.feedingamerica.org.

Contact:
Ross Fraser
312.641.6422